About me:

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Hello! I’m Gerson, a seasoned Social Media Manager and Content Creator with a deep-rooted passion for digital storytelling and community engagement. With extensive experience across platforms like Facebook, Instagram, TikTok, LinkedIn, and X, I specialize in crafting compelling social media strategies that drive brand growth and build loyal online communities.

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Career Summary

Over the years, I’ve successfully led campaigns for various brands, helping them connect with their audiences through creative, impactful content. My expertise spans social media management, brand building, and analytics, along with content development in graphic design, copywriting, and video editing. I’m skilled in both organic and paid advertising approaches and am committed to fostering community growth and engagement.

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Professional Experience

• Social Media Manager - Kinzoo, Inc., Vancouver, Canada
• Sep 2023 - Aug 2024
• Drove Kinzoo's mission through strategic content creation, fostering a safe and engaging online community for families.
• Launched innovative campaigns that resonated with parents and kids, strengthening brand visibility.
• Digital Marketing Strategist - Go Moonbeam, Florida, USA
• Jul 2023 - Jan 2023
• Enhanced brand engagement with AI-focused content strategies, creating informative blog posts on industry trends.
• Social Media Manager - Poochcake LLC., Pennsylvania, USA
• Jul 2022 - Jul 2023
• Curated engaging social media content for pet supplies, connecting with and growing a pet-loving community.

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Podcast Experience

I’ve also had the privilege of managing social media for popular podcasts like The Binge Factor, Feed Your Brand, and The Free Retiree Show, promoting episodes and engaging with listeners through innovative social media strategies.

Academic Background

• Bachelor of Arts in English Language Studies - Mindanao State University, General Santos City, Philippines
• 2018 - 2022

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Skills

• Technical: Social media management, content creation, data processing, analytics, brand management, graphic and video editing.
• Personal: Strong communication and networking skills, excellent team player and independent worker, and highly organized with the ability to multitask.

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