The Marketing Director will be responsible for developing and implementing strategic marketing plans for our Ecommerce business. This dynamic role requires a strong leader with a proven track record in driving successful marketing campaigns and achieving business goals.
Key Responsibilities:
- Develop and execute marketing strategies to drive sales and increase brand awareness
- Collaborate with cross-functional teams to create and implement integrated marketing campaigns
- Conduct market research and analysis to identify trends and opportunities for growth
- Manage and optimize the company's digital marketing efforts, including SEO, PPC, and email marketing
- Monitor and analyze campaign performance and provide actionable insights for continuous improvement
- Oversee the development of marketing materials and ensure consistency in messaging and branding
Desired Qualifications & Experience:
- Bachelor's degree in marketing, business, or a related field
- 5+ years of experience in a marketing leadership role, preferably in the Ecommerce industry
- Proven track record of developing and executing successful marketing strategies
- Strong understanding of digital marketing channels and analytics
- Excellent communication and interpersonal skills
- Ability to think creatively and strategically to solve complex problems
Specific Skills Needed:
- Experience with Ecommerce platforms and online marketplaces
- Proficiency in marketing automation software and CRM systems
- Knowledge of SEO, PPC, and social media advertising
- Familiarity with website analytics tools (e.g. Google Analytics)
- Strong project management skills
- Ability to thrive in a fast-paced and constantly evolving environment.